Welcome To Mat4!

Over the last 5 years or so I've been slowly, but surely, building my online business, until I was finally able to go full time online. Along the way I've had some sites that have done well and some that have bombed, but mostly I've ended up with too many sites, hundreds in fact, and I've been forced to come accept the obvious, that it is better to concentrate on just a few good sites to maximise the potential of the better sites and concentrate on them more.

Mat4 is one of those sites.

I originally set it up to share what I learnt about search engine optimization strategies, but to run a succesful online business it's important to know about more than just "SEO".

SEO is important, as it is a great way of getting free traffic from Organic SERP's (Search Engine Results Pages), but it's no good if you don't know how to make the most of those free visitors.

So I'm now expanding the focus of this site to ecompass a wider variety of online website promotion and internet marketing strategies, from the basics of setting up nameservers and hosting, to using auto responders, setting up sales pages and testing conversion ratios, to copywriting and more advanced marketing strategies that really improve your bottom line, like "One Time Offers" and backend Upsell tactics.

Mat4 has previously been focused primarily on Search Engine Optimization (SEO), as that was the focus of my online activity/business. This has changed over the last year or so and I know have a much broader base of knowledge, which is necessary for a successful online business, therefor Mat4 is changing to reflect that, with new sections for affiliate marketing, PPC, JV's, autoresponders and more.

Why Videos?

I will be using videos both to show how to use tools and strategies, and to "review" products, as I've found it is the simplest way of effectively demonstrating how something works. If you see something in action it is a lot quicker and easier to be able to judge where it can benefit your business and how it can fit in with how you work online.

It's also a lot easier to do a four minute video than to write a long description that attempts to explain the same thing shown in a video, so I guess it's partly my inherent laziness kicking in..

If you need to get in touch with me, please use this email address: -

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